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Communication for Behavioral Impact

  • By: John Parrish-Sprowl
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

Communication for behavioral impact, or COMBI, is a health campaign framework directed toward mobilizing all societal and personal influences on an individual or family to prompt a particular action designed to improve health. It is a process that strategically blends a variety of communication interventions intended to engage individuals and families in considering recommended healthy behaviors and to encourage the adoption and maintenance of those behaviors. Developed based on the work of Everold Hosein for the World Health Organization (WHO), COMBI has been used successfully in a number of interventions around the world since 2000.

COMBI is predicated on research derived from several decades of health education, promotion, and communication to create a behaviorally focused, people-centered strategy designed to elicit new behaviors across a large population ...

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