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Change Agency

  • By: Do Kyun Kim
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

A change agency is an organization or bureau that strives to promote individual and public health by disseminating information that leads a target population to change its attitude and behavior in a desired direction. Examples of change agencies include, from a microunit to macrounit, individuals who organize and relate members of a social system to promote healthier practice and behavior; institutionalized organizations that present unique ways of improving and promoting community health and provide health intervention strategies to solve health problems; and governmental departments or legislatures that establish rules, laws, and policies for public health promotion.

Roles of a Change Agency

The roles of a change agency in health promotion are holistic, as the definition of change agency is very broad. The roles include identifying explicit ...

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