Organizational psychologist Karl Weick first introduced Weick's model of organizing (WMO) in his 1969 book The Social Psychology of Organizing. WMO has been widely used to describe and predict how individuals can work together communicatively to respond effectively to complex and challenging situations. The promotion of health, especially when confronting serious health threats, is imbued with complexities, and health system participants depend on effective communication to adapt to these complexities. Several health communication scholars have advocated the use of WMO as a powerful theoretical framework for guiding health communication research and intervention to promote effective health care and health promotion.

WMO maps the best communication strategies for responding to health challenges, such as effectively diagnosing health problems, identifying the best treatment strategies, coordinating health-preserving activities, promoting ...