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Societal Risk Reduction Motivation Model

  • By: Hyunyi Cho & Kai Kuang
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

The societal risk reduction motivation model (SRRM) explains when people are motivated to take actions against societal risk—the danger, harm, or threat facing society. Reducing the risk in health, safety, security, or in the environment requires changes not only in individual behaviors but also changes in societal, political, economic, and cultural conditions. Although a wealth of theory has been developed to predict what motivates people to take actions against personal risk, a paucity of theory has been advanced to explain what motivates people to take actions against societal risk. The SRRM addresses this void in the literature.

The SRRM posits that a main motivator of societal risk reduction action is societal risk perception, the judgment about the larger collective and its conditions. Drawing from theory and ...

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