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Prenatal Health Promotion

  • By: Marie Guadagno & Michael Mackert
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

Communication during pregnancy is an important part of overall maternal health care behavior and decision making. Both interpersonal and mass communication has been found to influence behaviors taken during the preconception, pregnancy, and postpartum phases—particularly for first-time mothers.

Along with scientific/medical advances and public health promotion, interpersonal and mass-mediated communication can be a useful tool to help improve birth outcomes. For example, in countries with high maternal and infant mortality, improving communication between spouses and pregnant women has shown to be advantageous in increasing birth preparedness, as well as adopting healthier behaviors during pregnancy.

Both interpersonal communication and mass-mediated communication takes place during the important prenatal and perinatal phases (before and during a pregnancy and right before birth up to 28 days after birth) of a woman's ...

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