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Pathways to Change Tool

  • By: Joseph Petraglia
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

As originally conceived, Pathways to Change is a set of tools developed to guide entertainment–education project implementers as they seek to inject key behavior change concepts and data into entertainment–education projects with a high degree of rigor. Since their original production in 2003, the tools—and especially the game that serves as the centerpiece—have been repurposed and adapted to meet two distinct additional objectives: (1) to educate and prompt reflection among members of target communities about how risk behaviors are encouraged and discouraged among people like themselves; and (2) as a means of educating implementing agents (peer educators, community health workers, and others) about community perceptions of the barriers and facilitators of change.

Original Use for Developers of Entertainment–Education

The development of Pathways to Change began in support ...

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