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Neurorhetoric

  • By: Patty A. Kelly
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

Neurorhetoric emerged in rhetorical scholarship in the 21st century and follows from scholars working in rhetoric of science and rhetoric of health and medicine who demonstrate an interest in scientific discourse about the brain. The term neurorhetoric refers to a method of rhetorical criticism at the intersection of rhetoric and neuroscience that supports interdisciplinary interactions and cross-disciplinary exchanges between rhetorical scholars and neuroscientists.

These interdisciplinary and cross-disciplinary relationships promote partnerships between rhetoricians, neuroscientists, and other researchers in disciplines that investigate the persuasive appeals, values, and ethics of neuroscience. Rhetorical scholar Jordynn Jack and neuroscientist L. Gregory Appelbaum articulate a neurorhetorical approach that promotes an informed reciprocity between rhetoric and neuroscience: analysis proceeds through considered and careful attention to both rhetorical and scientific frameworks and principles. In ...

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