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Intervention Evaluation Methodology Technologies, New

  • By: Sheana Bull
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

The Internet, mobile phones, and social media can facilitate evaluation at all phases of a health communication project, including formative, process, and outcome evaluation. The main advantages technology affords for evaluation of communication programs include reach to large numbers of people, automation and better control of data collection, and more rapid implementation of evaluation. At the same time, technology-based evaluation can suffer from lack of detail and inadequate representation from diverse audiences, as well as problems in achieving data from probability samples.

Technology in Formative Evaluation

The use of the focus group to help define campaign parameters is a staple of health communication campaign development. Internet technology and social media tools such as chat rooms facilitate the capacity to collect formative program development data through online chat ...

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