• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Information Nonseeking

  • By: Lourdes S. Martinez
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

Health communication scholars have observed that not all individuals seek out health-related information when confronted with a significant health threat. Instead, these individuals engage in information nonseeking, defined as a behavior characterized by not looking for information. Kasisomayajula Viswanath argues that communication inequalities, such as ones arising from information disparities, are likely to parallel health inequalities. As a result, information nonseeking behavior may contribute to an unequal burden of disease across nonseeking subgroups of the population.

The diagnosis of a serious health condition such as cancer can evoke a strong desire among patients to actively seek health-related information in an effort to make informed choices about treatment options and participate in decision-making processes with health care providers. A common assumption is that patients, who are ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles