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Immunizations

  • By: Muhiuddin Haider & Maariya Bassa
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

When examining ways to improve immunization programs both domestically and abroad, the common focus of improving communication strategies must always be present. Consistent with Everett Rogers's diffusion of innovations theory, health workers must be sure to design immunization programs built around the idea that innovations, such as vaccines, are communicated through populations in a variety of methods. As such, it is the responsibility of health workers, in an effort to ensure the success of their health programs, to recognize that communication programs vary depending on the community in which one is working, and therefore, each program and program team must develop increased and improved interpersonal communication methods with the local population in order to ensure that the innovation is accurately and properly spread throughout the ...

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