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Health Belief Model

  • By: Christopher J. Carpenter
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

The health belief model (HBM) was developed by public health officials in the 1950s in an effort to improve their disease prevention efforts. Readily available and effective disease prevention and detection methods were being underutilized by the general public, and scholars with training in social psychology developed model HBM to specify the factors that caused people to adopt or not adopt a disease prevention behavior. Later the model was expanded to include the prediction of adherence to ongoing treatment regimens.

Beliefs About Targeted Outcomes and Proposed Behaviors

The core of the model includes two beliefs about the targeted negative health outcome and two beliefs about the proposed behavior to prevent or treat it. Susceptibility and severity are the two beliefs about the negative health outcome that ...

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