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Entertainment–Education

  • By: Arvind Singhal
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

Entertainment–education (EE) is the art and science of purposely combining entertainment media with education messages in order to gain the advantages of both. The purpose of EE is to increase audience members' knowledge about educational and health topics, create favorable attitudes, shift social norms, and change overt behavior of audience members. EE has been applied to address a wide variety of health, educational, and social topics, including HIV/AIDS prevention, maternal and child health, domestic violence, reproductive health, human rights, sustainable development, and peace and reconciliation.

Growth of Entertainment–Education

Historically speaking, EE is an old idea: For millennia, in all cultures stories, music, drama, dance, and folk media have been used for recreation, devotion, reformation, and instructional purposes. However, EE as a purposive communication strategy in health ...

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