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Dissemination

  • By: Kassandra Alcaraz
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

Dissemination is the targeted distribution of health information and intervention materials to specific audiences. (Interventions are programs, products, or strategies designed to alter health behaviors, reduce health risks, or improve health outcomes.) The overall goal of dissemination is to increase audiences' awareness of information or use of evidence-based interventions.

Health researchers are continually identifying new ways to help prevent and treat disease and enhance health. However, these innovations must be disseminated so research findings can have real-world impact. Health communication is integral to dissemination because it is through communication that awareness of new health information and interventions can be widely and effectively spread.

Successful Dissemination

While opportunities for dissemination seem endless due to the breadth and depth of health and medical research taking place, many dissemination efforts ...

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