• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Culture-Centered Approaches

  • By: Mohan Jyoti Dutta
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

Drawing upon foundations in postcolonial and subaltern studies theories, the culture-centered approach (CCA) examines the communicative processes through which marginalization takes place and seeks to resist the marginalization of the subaltern sectors through the foregrounding of opportunities for local grassroots participation in the definition of problem configurations and in the corresponding articulations of locally meaningful solutions. “Subalternity” refers to the condition of being erased from mainstream discursive spaces and is constituted in raced, classed, gendered, colonial, and other forms of oppression, carried out through the logics of the mainstream. In this sense, then, the culture-centered approach understands subalternity as communicative erasure, produced through the procedures, rules, and logics in mainstream discursive processes and spaces that limit the opportunities for participation, representation, and recognition of ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles