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Advertising: Food

  • By: Rachel L. Bailey
  • In: Encyclopedia of Health Communication
  • Edited by: Teresa L. Thompson
  • Subject:Public Health Education & Health Promotion, Health Psychology, Health Communication

Advertising attempts to persuade a consumer audience to purchase or subscribe to a certain good, service, idea, or behavior. In the case of food advertising, foods and beverages in all their different forms are the goods for sale. Today, foods and beverages are typically the most advertised products in the United States. They are advertised across different media using different appeals that directly target audiences more likely to consume them. Food and beverage advertising is regulated more stringently than some other types of advertising in the United States, and calls for more regulation in the marketing of food to children are being made because of growing childhood obesity rates.

In post-Industrial Revolution America, the mass production of food, along with growing transportation and shipping networks, ...

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