• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Puffery

  • By: Webster B. Baker
  • In: Encyclopedia of Deception
  • Edited by: Timothy R. Levine
  • Subject:Interpersonal Relationships, Interpersonal Communication, Moral Development

While overly representing the characteristic value of an item to be greater than in actuality has its roots deep in human history, the word puffery is a relatively new legal term of art. Puffery is most commonly ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles