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Marketing, Deceptive

  • By: Kim B. Serota
  • In: Encyclopedia of Deception
  • Edited by: Timothy R. Levine
  • Subject:Interpersonal Relationships, Interpersonal Communication, Moral Development

Deceptive marketing is a subset of deceptive business practices that occur, according to the U.S. Federal Trade Commission (FTC), when there is “a misrepresentation, omission, or practice that is likely to mislead the consumer acting reasonably in the ...

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