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Drug Advertising

  • By: Ruwan Pallegedara & Jeffrey T. Hancock
  • In: Encyclopedia of Deception
  • Edited by: Timothy R. Levine
  • Subject:Interpersonal Relationships, Interpersonal Communication, Moral Development

Deception in drug advertising has been documented in print, radio, and television, while deception has been exposed in scientific reports published in medical journals and conferences. The Prescription Drug Marketing Act of 1987 governs the legality of deceptive or misleading ...

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