• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Ethos, of Organizations

According to Aristotle, ethos is defined as the credibility that the author establishes. Ethos is classified as one of three types of persuasion, the other two being logos and pathos. Ethos may be used to describe the whole person or organization. ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles