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Risk Communications

  • By: Patric R. Spence Malkin-Dubins
  • In: Encyclopedia of Disaster Relief
  • Edited by: K. Bradley Penuel & Matt Statler
  • Subject:Public Health (general), Public Policy (general)

Risk communication consists of the integrated processes and procedures that involve and inform all interested publics with the factors associated around a risk. It involves exchanging information concerning the magnitude, significance, susceptibility, and possible control or avoidance of a risk. The goal of risk communication is to provide the public with messages containing useful information about the type and magnitude of an outcome from a behavior or context. The information is to be meaningful, relevant, accurate, clear, and in comprehensible terms to the target audience. Typically, risk communication involves messages about an event or the probability of the event manifesting. Risk communication attempts to disseminate information that will prepare people for a possible threat, and then provide the steps individuals should take if that risk ...

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