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Commercialization of Schooling

  • By: John Pijanowski
  • In: Encyclopedia of Curriculum Studies
  • Edited by: Craig Kridel
  • Subject:Cultural Studies (general), Curriculum & Content (general), Curriculum Studies

Commercialization of schooling refers to private sector influence on the operation, instruction, curriculum, or aesthetic of schools. The most familiar example of commercial presence in education is the passive advertising found on sports fields and school cafeterias. Businesses, and to a lesser extent nonprofits, have also used more active approaches that affect teaching practices and uses of student time and directly alter or add to curriculum. In return for this access, schools receive money or in-kind contributions. Although there are several examples of commercialization in schools that support legitimate partnerships with the business community, there is also a growing concern over the ethics of providing businesses with direct access to advertising opportunities and the curriculum. Scholarship in the field of curriculum studies has explored the ...

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