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Style

Style is a concept used to describe the ways in which certain consumers, or groups of consumers, assemble, modify, combine, and act toward consumer objects and activities. The concept is notoriously hard to pin down since it is simultaneously used at different levels of abstraction and to denote a wide variety of consumption activities, both within academia and in everyday use. The most clearly defined use of the concept is within literature dealing with subcultures, but it is also applied within studies of fashion as well as consumer culture studies more broadly.

Most of the time when style is discussed, it is designated to those instances when an active stance is taken with regard to consumption; style is intentional communication, according to Dick Hebdige. Still, even ...

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