• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Psychology

  • By: Geoffrey Beattie & Laura Sale
  • In: Encyclopedia of Consumer Culture
  • Edited by: Dale Southerton
  • Subject:Sociology of Consumption, Consumer Psychology, Consumer Culture

The foundations of consumer psychology in a broad historical sense can be traced back to the rapid industrial growth witnessed in the latter part of the nineteenth century in the United States, where the productivity that characterized the new industrial age enabled the expansion of consumerism on an unprecedented scale. With such growth in the range and availability of consumer products came a parallel expansion in the emerging advertising industry and, of course, an even keener interest in understanding (and harnessing) the psychological impact of advertisements on the consumer. The early growth in consumer psychology was therefore driven by a mixture of basic practical and economic concerns.

In the early stages of development of the embryonic advertising industry, the dominant school of thought was based around ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles