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Keynes, John Maynard (1883–1946)

  • By: Francesco Boldizzoni
  • In: Encyclopedia of Consumer Culture
  • Edited by: Dale Southerton
  • Subject:Sociology of Consumption, Consumer Psychology, Consumer Culture

John Maynard Keynes, born in Cambridge to John Neville Keynes and Florence Ada Brown, was a British economist and one of the most influential thinkers of the twentieth century. He was created Baron Keynes of Tilton in 1942. Educated at Eton, he read and taught at the University of Cambridge, where he was a fellow of King's College. He served in the Indian Office and advised His Majesty's Treasury during World War I, being appointed financial representative to the Versailles Peace Conference. On that occasion, he took a stance against the heavy reparations imposed on Germany (which resulted in his Economic Consequences of the Peace of 1919), displaying considerable foresight, and straightway became a public character. A prolific author, he wrote on a range of ...

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