• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Glocalization

Glocalization refers to the combination of global connectivity and local activity. In 1999, Keith Hampton and Barry Wellman first used the term in the context of communities to refer to the intermingling of intensive local and extensive long-distance relationships. There had ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles