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Cultivation Theory

  • By: James Shanahan
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Cultivation, also known as cultivation theory or cultivation analysis, is the area of communication research that investigates relationships between exposure to television and beliefs and attitudes about the world. Briefly, cultivation hypothesizes that ...

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