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Compliance Gaining Strategies

  • By: Robert H. Gass
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Efforts to gain the compliance of others are ubiquitous. Compliance-gaining communication is a form of persuasion that, in turn, is a form of influence. Influence may therefore be understood as an umbrella term that encompasses both intentional and ...

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