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Action-Implicative Discourse Analysis

  • By: Karen Tracy
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Action-implicative discourse analysis (AIDA), developed by Karen Tracy, is the methodological arm of grounded practical theory, an approach that sees the cultivating of communicative practices as the desired end goal for research. Grounded practical ...

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