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Validity and Reliability

  • By: Virginia McDermott
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

When researchers design studies and interpret the results, two important concepts are validity and reliability. Simply stated, research validity is concerned with the question, “Are we measuring what we think we are measuring?” Research reliability is concerned with the question, “Are we ...

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