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Uses, Gratifications, and Dependency

  • By: Kevin J. Pearce
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Uses, gratifications, and dependency theories arise from a line of work that focuses on the interdependent relationships among the media system, the larger social system, and media audiences. Together, these theories predict that audiences rely on media to gratify specific needs and in ...

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