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Uncertainty Reduction Theory

  • By: Leanne K. Knobloch
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Uncertainty reduction theory (URT), formulated by Charles Berger and his colleagues, strives to explain how people communicate when they are unsure about their environment. The theory, in its original form, limited its claims to the context of strangers meeting for the first ...

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