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Uncertainty Management Theories

  • By: Walid Afifi
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

In 1975, Charles Berger and Richard Callabrese first published uncertainty reduction theory (URT), an approach that dramatically shaped scholars' understanding of the way people manage uncertainty. The theory generated several programs of research testing its predictions and ...

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