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Transculturation

  • By: Richard A. Rogers
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Originally proposed in the 1940s by Cuban anthropologist Fernando Ortiz, transculturation refers to the processes through which multiple cultures produce hybrid cultural elements that cannot be traced to a single originating culture. These elements include symbols, linguistic forms, ...

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