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Symbolic Convergence Theory

  • By: Don Rodney Vaughan
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Symbolic convergence theory is a general theory of communication created by Ernest Bormann that explains the process by which content themes that emerge in rhetoric function dramatically to connect audiences with messages. It explains how worldviews are created symbolically that catch ...

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