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Broadcasting Theories

  • By: James Shanahan
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Broadcasting was undoubtedly the most important media development of the 20th century. First radio and then television developed into mass media that could command the attention of virtually the entire nation at times. Interestingly, however, communication theorists have—with some ...

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