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Public Opinion Theories

  • By: Dennis K. Davis
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Public opinion theories provide insight into the roles that various forms of communication play in the formation of public opinion. As understanding of communication has increased during the past 2 centuries, more useful theories of public opinion have been developed. ...

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