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Action Assembly Theory

  • By: John O. Greene
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Action assembly theory (AAT) is an approach to explicating the processes by which people produce verbal and nonverbal messages. The domain encompassed by verbal and nonverbal message production is obviously quite broad, and thus AAT addresses issues such as the nature of ...

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