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Membership Categorization Analysis (MCA)

  • By: Tim Berard
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Membership categorization analysis (MCA) is a tradition of qualitative empirical research focused on the understanding of membership categories as they are used by people in talk and social interaction as well as in texts and other media of communication. Membership categories refer to ...

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