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Ideological Rhetoric

  • By: Raymie E. McKerrow
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

While there are multiple ways to define ideology, for our purposes the most general will suffice—an ideology is a belief/value system that functions to maintain or challenge the existing order. This implies a relationship to power as a central feature of an ...

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