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Grounded Theory

  • By: Cliff Scott
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Grounded theory (GT) is a qualitative research methodology commonly employed by scholars to analyze communication processes and content, often for the development of interpretive theories. As a methodology, GT is more than a method or set of methods ...

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