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Anxiety/Uncertainty Management Theory

  • By: Stella Ting-Toomey
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

The anxiety/uncertainty management (AUM) theory, developed by William B. Gudykunst, explains how strangers can practice communication effectiveness via the mindful management of anxiety and uncertainty levels of interaction. The root of the AUM theory was based on an ...

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