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Face Negotiation Theory

  • By: Stella Ting-Toomey
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

The face negotiation theory, developed by Stella Ting-Toomey, explains the culture-based and situational factors that shape communicators' tendencies in approaching and managing conflicts. The meaning of face is generally conceptualized as how we want others to see us and treat us and how we ...

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