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Diffusion of Innovations

  • By: Arvind Singhal
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Diffusion is the process by which an innovation makes its way over time to members of a social system. An innovation is the introduction of something new—a project, practice, or idea. The innovation-decision process is the process of progression an ...

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