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Accommodation Theory

  • By: Howard Giles
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Sociolinguistic research in the 1950s and 1960s had shown how people change the degree of formality of their language as a function of the social contexts in which they find themselves. This was explained in terms of social norms dictating language use. In other ...

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