• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Advertising, Host Selling and

Host selling refers to a form of advertising that uses program talent, including animated cartoon characters and “live” program hosts, to deliver commercials. Such character endorsement may confuse children and keep them from distinguishing between program and ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles