Summary
Chapters
Video Info
Osman Junaid explains why and how his company, Human Digital, researches online consumer perceptions of companies, brands, and products.
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Chapter 1: Listening' in Social Media and Market Research
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Chapter 2: The Changing Face of Market Research
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Chapter 3: Listening
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Chapter 4: Consumer Insights
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Chapter 5: The Production Process
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Chapter 6: Market Scoping
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Chapter 7: The Future
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Chapter 8: Reliability of Social Media
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Chapter 9: Overlaying Data
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